You don’t need to be a Marketing Guru to know that advertising helps promote a business and is vital to success. There are many ways to advertise and signs are one way of the most cost-effective and visual ways to do so. There are many forms of signs, each with their own roles to play within a business. Signs can be divided into four main groups: corporate signage, wayfinding signs, information signs and safety signs. Part 1 of this guide concentrated on how to get the best from your Corporate Signage. In Part 2 we are going to look at how you can use your functional wayfinding signs as part of your company branding campaign.
Directories and way finding sign systems aim to make navigation around unfamiliar grounds and buildings as simple as possible. These signs are often the first point of contact a customer has with your company and first impressions count. As well as functionality of the sign, design and aesthetics should be considered. Company names and logos need to be recognised at a glance and directional instructions should be instantly understood. By using the same colour themes and logos, your signage system can carry your brand identity throughout.
Graphically the signs should display your name and logo to its best advantage, different signage styles will suit different company brands, for example free standing monoliths have the advantage of having a large surface area to display additional graphic features to create impact and drama. However the functionality of your wayfinding signs and directories will also effect how your company is perceived. A complicated confusing signage system will give visitors a negative experience of your company no matter how well your logo is displayed. To help create a simple and effective navigation see our article on planning your wayfinding system
Don’t forget your internal signs – wayfinding and directories are an essential part of interior design and can influence a visitors perception of your company and the brand you are trying to create. By choosing an internal sign system such as a Slatz system or similar your sign theme can be carried from desk top signs through to suspended signs and directories.
Stocksigns’ extensive project management experience ensures that maximum benefit can be generated from your wayfinding: a system should be clear and simple but also help to strengthen your corporate identity. From planning routes, advising on styles to complete installation we can guide you through the whole process.
Part 3 of How to use signs to build company brand is coming soon – part 3 will concentrate on using general information signs to build brand as well as inform your staff and visitors.