Directories and wayfinding sign systems aim to make navigation around unfamiliar grounds and buildings as simple as possible. These signs are often the first point of contact a customer has with your company and first impressions count.
This short film is a “How to” guide to creating the best designs for directories and wayfinding signs.
School Signs – Building School Identity with Signs.
There are several elements of school signage schemes that can be used to build school identity. These can range from clear branded welcome boards, navigation signs, information signs, down to standard health and safety signs. They all have their part to play in building school identity.
School Welcome Signs
The main school entrance signs and welcome boards are your first signage points of contact with staff, children, parents and visitors and are your primary identity builders. If you start with strong images and messages on these boards, these design elements can then be carried throughout the school and grounds on all the remaining signage.
Navigational and Wayfinding School Signs
Your wayfinding signs should carry the same branding elements e.g. school colours and logos etc as your “Welcome” School signs. Directories and wayfinding sign systems aim to make navigation around unfamiliar grounds and buildings as simple as possible. These signs are often the second point of contact after the “Welcome Boards” that people have with your school and first impressions count. As well as the functionality of the sign, design and aesthetics should be considered. School names and logos should be recognised at a glance and directional instructions should be instantly understood. An efficient way finding system will help new students orientate themselves quickly and alleviate some of the anxiety felt by new pupils. If they can find their way round easily from the start they will have a much more comfortable and relaxed start to their time at your school. All these small elements help to build a positive feel to the identity of the school. For more information on creating an efficient wayfinding system see our articles on How to use Signs to Build Company Brand – Part 2 Way Finding Signs and Planning Your Wayfinding .
Children’s information signs help to create boundaries and guidelines to keep children safe. By publishing some of the guidelines you advertise your commitment to safety and to children’s personal and social development. Our article on using school and playground signs as
teaching aids illustrates how they can be used to promote people skills and relationship building as well as traditional learning. For general information signs and notices use your school colours and keep the font used the same throughout. Even the simplest of information signs benefits from adding your school logo – adding authority to your messages. Use bright 3D Pictorial signs in your premises, these not only soften harsh building environments and add colour but work as teaching aids and can help students with learning difficulties. Use banners not only to advertsise school events in the community but also to celebrate success.
They can be used to display fundraising targets, results or just good news.
Safety signs have an obvious purpose – they are used to protect and guide pupils, staff and visitors. There is a legislative obligation to have the correct signage in place. However if you have to have them you may as well get them to work harder and promote your school identity. Add you school logo or name to help create uniformity throughout the school. Use braille sign versions of safety signs to aid your commitment to DDA regulations and children with special needs. Many signage companies will carry our signs site surveys to make sure you are complying with the latest safety legislation giving peace of mind to staff and parents.
By careful planning your signs can do so much more, whether replacing worn-out signs or going through a refurbishment make sure every sign you purchase works hard in terms of functionality but also helps reflect your school identity.
Welcome to part 2 of How to use signs to Build Company Brand – Wayfinding Signs.
You don’t need to be a Marketing Guru to know that advertising helps promote a business and is vital to success. There are many ways to advertise and signs are one way of the most cost-effective and visual ways to do so. There are many forms of signs, each with their own roles to play within a business. Signs can be divided into four main groups: corporate signage, wayfinding signs, information signs and safety signs. Part 1 of this guide concentrated on how to get the best from your Corporate Signage. In Part 2 we are going to look at how you can use your functional wayfinding signs as part of your company branding campaign.
Directories and way findingsign systems aim to make navigation around unfamiliar grounds and buildings as simple as possible. These signs are often the first point of contact a customer has with your company and first impressions count. As well as functionality of the sign, design and aesthetics should be considered. Company names and logos need to be recognised at a glance and directional instructions should be instantly understood. By using the same colour themes and logos, your signage system can carry your brand identity throughout.
Graphically the signs should display your name and logo to its best advantage, different signage styles will suit different company brands, for example free standing monoliths have the advantage of having a large surface area to display additional graphic features to create impact and drama. How ever the functionality of your wayfinding signs and directories will also effect how your company is perceived. A complicated confusing signage system will give visitors a negative experience of your company no matter how well your logo is displayed. To help create a simple and effective navigation see our article on planning your wayfinding system
Don’t forget your internal signs – wayfinding and directories are an essential part of interior design and can influence a visitors perception of your company and the brand you are trying to create. By choosing an internal sign system such as a Slatz system or similar your sign theme can be carried from desk top signs through to suspended signs and directories.
Stocksigns‘ extensive project management experience ensures that maximum benefit can be generated from your wayfinding: a system should be clear and simple but also help to strengthen your corporate identity. From planning routes, advising on styles to complete installation we can guide you through the whole process.
Part 3 of How to use signs to build company brand is coming soon – part 3 will concentrate on using general information signs to build brand as well as inform your staff and visitors.