What makes a Wayfinding Project Work?
The key to making signage work is to involve your manufacturer from a very early phase in the planning process.
Stocksigns work with architects and principle contractors from the early design stages to try and avoid costly mistakes later on. As members of the HSSA, Stocksigns regularly carry out signage projects in both large and complex premises.
Including signage at the beginning of a project enables you to create a signage scheme that works hard for the investment. It enables development of signage that fulfils a number of functions; brand building, information, continuity, safety and way-finding all while displaying a sympathetic design to complement a premises’ overall ambience.
In today’s multilingual society, accurate, clear and engaging signage is even more important. Good clear signage should be instantly recognised, regardless of nationality, age or ability. Audiences should always be carefully considered and included in your brief with your signage contractor. Special thought should be given for DDA requirements; should Braille or products designed for Dementia patients be included?
Equally, if a building is littered with signs this can often be counter intuitive. Poorly conceived wayfinding actually hinders and confuses, while on an aesthetic level it’s important to complement the architecture.
Watch our video on wayfinding design tips
In order to find their way, people need to be able to see your wayfinding signage. Where are your signs to be viewed from? Make signs easy to see and easier still to read. Situate them at people’s eye line or in places they just can’t miss. Greater distances will need larger text sizes, but your choice of font and colours will also make a difference to viewing distances. Go for clear fonts with high contrasting colours for clarity. When planning your way-finding scheme it is best to physically walk the route, obstructions such as trees and other signage are often not marked on flat plans.
For more information please call our sales team 01737 77 40 72 or email on firstname.lastname@example.org